ZUEL MBA Public Lecture

---Value growth and Marketing Innovation

On April 25th, DU Peng, associate professor, also the director of the Marketing Department of ZUEL SBA, brought the first ZUEL MBA public lecture.

Since the beginning (7 pm) of the lecture, it has attracted the attention and support of a large number of students and alumni. The number of people who listened to the lecture online once reached as high as 2049! The students actively communicated with DU through the online form, and DU patiently answered the questions one by one.

The theme of the lecture is "value growth and marketing innovation", which is cut into three key points:

One, slow advancement means nothing but fall behind; no advancement means nothing but be eliminated by the markets;

Second, the logic of marketing innovation;

Third, the core elements of marketing innovation.

Prof. DU Peng talked in detail about the marketing problems of Chinese enterprises and how to resolve them. In terms of the logic of marketing innovation under the current situation, he discusses from five aspects: ecological logic, experience logic, strategic logic, potential logic and platform model.

During the 2-hour lecture, Prof. DU led the students to see through the essence of the phenomenon and made accurate analysis of the current enterprise marketing trend, which not only benefited the students a lot, but also brought more thinking and enlightenment. After the conclusion of the first session of the lecture, the students and alumni were still interested and expressed their thanks to Prof. DU for bringing a full lecture online.

Here are some online comments from ZUELers.

Grade 2019, ZHANG LL.

“The theme of the lecture, "value growth and marketing innovation", is particularly timely and in line with the public's mentality in the context of the current epidemic. In particular, the three key words at the beginning of the lecture, "anxiety, growth and innovation", can strike a chord with everyone.”

Grade 2018, SHI JH.

“The content of the course is very well laid out. Through precise logical analysis, we are led to see the essence through the phenomenon and deal with the deficiencies in the marketing process of enterprises under the new situation”

Grade 2018, DU X.

“Through the study of the lectures, I have a new inspiration and understanding of the marketing ideas, and understand the essence behind a lot of marketing phenomena.”

Grade 2019, LI C.

“Thank you for bringing the lecture full of good insights, very beneficial to me! I appreciate the teaching style, which is humorous and easy to understand”

Grade 2019 SHU QH.

“Successful event marketing can be transformed into a short burst of online data flow, but it is still difficult to monetize. At all times, event marketing must focus most on the brand itself or on its core selling points”

Grade 2019 LIU C.

“As the book The Crowd read, people's emotions and thoughts can be manipulated." in today's 4.0 market, all the manipulable behaviors can be used to exchange for the data flow and realize the transformation.”

Grade 2019 LI M.

“Prof. DU's lecture is rich, comprehensive and informative, which brings us a good way of thinking and inspiration.”

Grade 2019 WU YD.

“The content of the lecture is vivid and interesting, which can accurately analyze the latest problems existing in the current marketing mode.”