March is the month for Two Sessions. On March 3, 2019, the second session of the 13th CPPCC National Committee opened in Beijing. On March 5, the second session of the 13th National People's Congress was also held in Beijing. The year of 2019 is the seventieth year of the founding of New China, and also the key year to win the victory of building a well-off society in an all-round way. The two sessions have attracted close attention from all sides. School of Business Administration will keep up with the trend and collect the opinions in the two sessions. From now on, School of Business Administration will invite academics to join us and we will together focus on people's livelihood and the Two Sessions.

Let’s follow our editor and hear the voice from the industrial and commercial circles. 

Opinions from Prof. Fei Xianzheng

The Internet, especially the mobile Internet, has increasingly become the most important infrastructure nowadays. It changes people's consumption pattern, promotes the transformation and upgrading of traditional manufacturing enterprises, leads the prosperity and development of emerging industries, promotes the fair sharing of medical and educational undertakings. Even in the areas of social governance and supervision, government services and supervision, mobile Internet also plays a key role.

In the 2019 government work report, "Internet (+)" appeared eight times, relating to all fields in society and people’s lives. It demonstrates the government's ambition and plans in the construction of Internet infrastructure, reflects the strategy and vision of using of this infrastructure to promote the coordinated development of society and build a moderately prosperous society in all respects.

2019 is regarded as the first year of 5G. The upgrade of Internet infrastructure will bring new opportunities and challenges to all fields. We, From organization to individual, from public to government, from commerce to culture, regardless of location and field , all need to rethink and adjust the value in the flood of new technology, and respond to it.

Profile

Fei Xianzheng

• Professor of Department of Marketing Management, School of Business Administration, ZUEL

• Vice Dean of School of Business Administration, ZUEL

• Doctoral Supervisor

• Postdoctoral researcher of Guanghua School of Management, Peking University

• Visiting Scholar of University of Alabama

• Visiting Scholar of City University of Hong Kong

• Wenlan Young Scholar of the Fist Session

• Executive Director of China Marketing Association of University

• Executive Director and Deputy Secretary-General of Hubei Marketing Academy

• His Research and Teaching Interests are on consumer behaviors, and he has presided over two research projects funded by the National Natural Science Foundation of China

• He has published dozens of articles in journals like Management World, Journal of Marketing Science, Social Sciences Abroad, Economic Management Journal, Business Review

• He teaches classes for undergraduates, academic master, doctor and MBA students. The classes include marketing management, market research, advanced marketing. He is the one of the lecturer for the national excellent video open courses and the name of the his course is introduction to value marketing