First, ZHANG from Shih Chien University shared a story of her own about how to deal with the crisis of a company. Then, ZHANG from Tingyi gives detailed information about the development history and current operations after playing a video of his company. LI gives us his analytical research results based on the information he has about Tingyi.

     Tingyi starts its own business in 1992 when it sold its first products. It has become a well-known company, and among the first batch of Taiwan enterprises to invest in China. Since 2010, Tingyi was attacked by the rumors online and thus its corporation image and reputation have been badly damaged. However, Tingyi always keeps its vision and mission, stay positive and avoid being involved into the rumor battles. Furthermore, Tingyi sticks to be innovative and be responsible for all its customers.

     When facing crisis, Tingyi must stay calm, several corresponding teams including PR departments, corporate legal departments will be summoned and reported to the leaders frequently. Tingyi must be publish its report on food quality to the mass media through related associations, invite media and customers to visit working shops and factories, and willingly to be monitored by the customers.

     A company must be honest and innovative. The mission of Tingyi is to be honest, practical and innovative. ZHANG said that people put food first, so Tingyi must put food safety first. For its instant noodle, the material must be chosen from the factory and farm they are familiar with, and no food addictive and gutter oil are forbidden to use in food-processing. Referring to the variety and innovations, ZHANG said they did a lot of research on local food to find the current trend and predict the future trends.

     Besides the innovations on the flavors, the level of marketing management has also being improved. On terms of distribution channel, the Great China has been divided into 7 regions; Tingyi will enact different strategic planning according to different flavor preference to meet the customer satisfaction of different regions.

     Five years have passed; Tingyi has made it and turn the crisis into opportunities. The company has earned the recognition from the government, from the society. ZHANG is very proud of the achievement they have won for the last five years, and it has been recognized by company around the world. In 2012, they have signed a strategic agreement with Pepsi, to work on Pepsis production, distribution and brand operations. In 2015, Tingyi worked with Starbucks to be responsible for managing the distribution channels.

     For five years, the development of Tingyi has proven that it is worthy to trust Tingyi and be confident with the company. At the end of the lecture, ZHANG said it is very necessary to work together and strengthen the communications across Taiwan straits.