The visit is part of EMBA Mobile Classes, this kind of activity aims to break the traditional face-to-face teaching mode and learn practical knowledge through site visits. Furthermore, the activity encourages the involvement among EMBA students and alumni. Hopefully, the mobile classes are favorable for them to exchange opinions and experiences.

    Foshan Yingshang Furniture Manufacture Co., Ltd. founded in 2004. It is the model enterprise which firstly bring the method of digital customized furniture business. Since its foundation, it only takes few years for them to become the leading enterprise in the industry of furniture with the total sale of 2 billions RMB. Yiangshang is marked with “digital customized”, “informationized manufacturing”. Furthermore, based on the big data and advanced software, Yingshang has combined the business model of C2B, cloud computing and O2O, and has five branches.

    At first, the students visit the site and their design director gives the students professional introduction which help the students better understand and experience their products. Afterwards, they visit the producing department in Foshan. LI Gan, the general manager gives his own opinions on customization and mass-production. At the same time, they learn more about the basic information and the current business mode of Yingshang. After that, professor WANG and the students have an twp-hour Q & A part with LI.

    In the end of the visits, the students all expect more activities of this kind in the future.