In the morning of 20^th May, WANG Yang, the vice president of GOODBABY Group, also our EMBA alumni, was appointed as MBA enterprise supervisor. The appointment ceremony was held in WENJIN building, WEN Hao, the vice dean of MBA School attends the ceremony and presents the certificate to WANG. After the ceremony, WANG gives a lecture with the theme of Internet Economy 2.0.

    The whole lecture focuses on three parts: first what is ecology. WANG said facility is essential to the development of industry, software is essential to the development of science and technology. It is human who create the internet. The industry is in pursuit of brands, science and technology need support from various channels. And online sales need followers. The “Brand” is the psychological recognition for the customers. The future pattern of marketing channel lies in following the consumers and satisfying the needs of consumers. The second part is what is e-commerce? WANG said the development of e-commerce has broken the limitness of regional marketing. In the future, the development of e-commerce should pay more attention on features and personalization. The third part is what should we do? WANG said convenient and simple is two essential qualities for the development.

    In the end, WANG summarized that e-commerce should focus on products and consumers. The work should be done in a team guided by marketing strategy. In the Q&A part, MBA students raised many questions and WANG answered one by one with patience. The students were enlightened with new thinking patterns after WANG’s lecture.