In the afternoon of 13^th December, Mr. LI Weiwei, general manager of Guangzhou Chengmi Information Technology Ltd, also the alumni of ZUEL was appointed to be our part-time professor. Afterwards, he gave a lecture and shared his own experiences with MBA Students on starting business in the field of IT and traditional industries.  

    When talking about the tremendous changes while you started your business, LI emphasized that : “for the business starters, internet is no longer an simple industry, it is everything”. From his point of view, the integration of internet and traditional industries will be inevitable. In order to handle the changes, we should build your own brand under a familiar context, and applied to the method of socialist marketing. The ultimate way to achieve what you want is to apply to e-commerce. After the lectures, the MBA students conducted hot discussions with LI, they’ve said they’ve learned a wonderful lesson again.

Introduction of LI Weiwei

    Ph.D in management, visiting scholar of University of Michigan.

    Providing consultancy and management service to many top-leading enterprises such as China Mobile, Great Wall Motor Company, Guangqi Honda, and Poly Real Estate. In 2003, Chengmi data platform was founded, and developed into a leading company with advanced technological platform and service concepts.