In the afternoon of August 23, Lectures of E-commerce for MBA students have been successfully held in King Garden Hotel, by MBA School of ZUEL. After the first successful lecture held on July 19, the Guangzhou Teaching Campus of MBA School was invited to hold the second one. Nearly 70 guests and participants have come to join the “big party” on this burning summer day.

The lecture was firstly delivered by Zhao Huijin, she is known by the industry as the top training instructors of Alibaba Group, and also was a alumna of MBA School. In 2012, she started to establish her own platform of e-commerce. After one year, Her own frock brand ranked top ten with a sales volume of nearly 100 million RMB. By introducing the classical case studies including the fixed gear bike, she emphasized the importance of market positioning to the operation of e-commerce with her vivid expression. In addition, Zhao analyzed the influence brought by Tmall of Taobao on Mobile Internet with data. In the past 2 years, mobile shopping is accepted by most of the people due to the widely application of mobile clients. The cellphone traffic on Tmall now continuously reached its highest points during consecutive hours, while in the past the peak hours of the traffic are only among 10-11 am, 3-4 pm and 23-24 in the midnight. Zhao suggested that we can analyze the mobile traffic changes on certain Taobao shops and products, and take measures to convert more visitors to buyers.

The second lecture was delivered by Wang Xionghai who also is the former president of the Students Union. He introduced his three topics, like those promising but competitive development directions, the disadvantageous e-commerce group and those traits which attract investors, with his concise words. He shared the ideas with the MBA students that online second hand cars, online dating platform, mother and baby products and so on are potential markets; that there are 6 reasons for killing an e-commerce group, such as misunderstanding of the brand, lack of trsut, over-reliance on certain platform, fund shortage, less focus on teamwork operation mode; that a passionate, dedicated, and successful businessman also a successful husband/wife is more appreciated by the investor.