From June 27^th to 29^th, students of EMBA’s Beijing Class (2011) visited Jiangsu Canasin Weaving Co., Ltd and Huan’an, hometown of Premier Zhou Enlai. This visit, also a reunion party of the EMBA class, was organized by Yingli Wang, CFO of Canasin and an EMBA student of ZUEL.

Mr. Chengjin Shi, general manager of Canasin, extended his warm welcome to the coming students and teachers. He introduced in detain the status quo and operation concepts of Canasin. Yuling Gao, vice marketing manager, presented the marketing strategy and outlook of Canasin. Later, lively discussion was held on topics like Canasin’s marketing strategy in advancing to B2C market, how to carry out marketing by O2O, differentiated marketing of high-end and middle-end products, and brand names & marks.