On November 17th, the Capital Forum of the EMBA Beijing Class was held in National Accounting Institute. Beijing Class’ students of 2010, 2011 and 2012 took part in the Forum and attended the lecture delivered by Mingfa Sun, CMO of 2012 EMBA Beijing Class and Corporate Communication Manager of White Goods Group. The topic of his lecture was “Business Model and Brand Building of Haier”.

This forum was voluntarily launched by the class committee of 2012 EMBA Beijing Class. It was suggested that every student of 2012 should attend this forum so as to enhance the enterprise propaganda, experience exchange and mutual learning. Mingjiao Zhang, COO of 2012 EMBA Beijing Class, said: “some of our classmates are from the management layer of a world-class enterprise, some are enterprise heads, and some are professional managers. All of them are the outstanding ones of the industry to which he or she is belonged. If we can share their successful practice experiences after class, we will learn a lot and get beneficial influences.”  

Haier has realized the efficient integration of the global innovation resources through the innovation of organization and management. This is the “win-win business model with the combination of employee and customer” that Haier is exploring. Haier is also exploring the practice approach of this model---self-managing body. What’s more, the business model of Haier has been recognized by some world-renowned business schools like Harvard Business School.

Students showed great interest in the advanced practices of Haier and raised their questions one after another. At the end of the Forum, Dr. Peng Du made a summary based on the Haier cases.

After the Forum, Jichao Duan, CSO of the 2012 EMBA Beijing Class, carried out the registration of the next forum and determined its theme.