彭红

作者:发布时间:2023-03-16浏览量:13

1. 彭红、刘新燕、姜璇、王璐:市场营销与电子商务专业交叉融合探索与实践,《高等教育评论》,2021年第1期:59-70

2. Hong Peng、JunFang Cao:Research on the Influence of Content Presentation Mode of Online Video Comments on Consumer Interaction Behavior,《The 20th Wuhan International Conference on E-Business》,2021.

3. Hong Peng、Wanjie Yuan:Research on the Influence of Perceived Qualityon Short Tenants' Rental Decision in Online Reviews,《The 18th Wuhan International Conference on E-Business》,2019.

4. Hong Peng、JunMi:A Research about Consumers Usage Intention to Green Finance Products-Taking the Alipay’s Ant forest as the Example,《The 17th Wuhan International Conference on E-Business》,2018.

5. Hong Peng 、Shuang Tao:A Research on the Influential Factors of Listing Sales Based on Online Information in Short Rental Markets,The 17th Wuhan International Conference on E-Business,2018.

6. Hong Peng、Yusufujiang Yushan:Can the Adjustment of Consumer Finance Credit Line Cause Impulse Purchase? An Analysis from the Perspective of E-commerce Promotion,《The 17th Wuhan International Conference on E-Business》,2018.

7. Hong Peng、Wei Jiang、Ruihuan Su:The effect of service guarantee strength on service quality of online merchants,《International Journal of Services Technology and Management》,2016,22(1/2):4–17.

8. 彭红,财经类高校虚拟仿真综合实训师资培训项目(202002016009),教育部产学合作协同育人项目,2020年第一批