武汉马应龙药业集团的发展战略与组织结构设计
- 作者:蒋文莉、张广科
- 日期:2012/10/30
- 案例长度:页
案例关注的问题
案例简介
中文摘要：
本案例描述武汉马应龙药业集团的组织结构改革。
本案例对涉足于药品制造、药品研发、药品批发零售、连锁医院等多个领域的专业化多功能国际化的医药类上市公司——马应龙公司目前的组织结构和发展战略进行了分析，刻画了该公司在经营战略、组织结构模式等领域的一系列重大战略决策——多元化、集团化——的产生、实施以及随之而来的经验总结。
关键词：药业集团，组织结构，品牌经营，模拟事业部制
ABSTRACT
This case describes the institutional framework reforms of Wuhan Mayinglong Pharmaceutical Group.
Mayinglong now listed in Shanghai Stock Exchange, has grown to be a professional, multifunctional and international company dedicated in pharmaceutical manufacturing, pharmaceutical research and development, medicine retail and wholesale and chain hospitals.The case analyzes the present institutional framework and development strategy of Wuhan Mayinglong Pharmaceutical Group, portrays a series of great strategic policies in the fields of management strategy, institutional framework mode etc, and follows summary of experience.
Key words: The group of Medicine Company, Institutional Framework, Brand Management, the Simulation of Division Makes
