中铁现代物流科技股份有限公司发展战略案例
- 作者:
- 日期:2012/10/30
- 案例长度:页
案例关注的问题
案例简介
中文摘要
本案例描述了中铁现代物流科技股份有限公司的成长背景和所取得的成就，介绍了企业发展的思路、战略定位和战略目标。中铁现代物流通过网络战略，尤其是基础运作的实体网络和信息网络的建设，来打造业务发展平台，运用大客户战略拓展核心业务，采用业务模式优化、物流品种创新和赢利模式研发等创新战略谋求业务发展。尽管一系列的战略使中铁现代物流处于中国物流业的前列，但是还是有许多差强人意之处，特别是公司上市受挫，使公司倍感人才、资金和制度等发展的“天花板”制约，公司该如何突破呢？
关键词：中铁现代物流、网络战略、大客户战略、创新战略、“天花板”
ABSTRACT
This case which describes the development background and achievements of China Railway Modern Logistics Technology Co., Ltd.,（CRMLT） introduces the idea of business development, strategic positioning and strategic objectives. CRMLT carry out Network Strategy, in particular create a business development platform by basic operation of the physical network and information network construction and use Key Account strategy to expand the core business with using optimization business models, logistics innovation and profit model R & D to achieve business development. CRMLT is now in the forefront of Chinas logistics industry with a series of strategies, but there are still many difficulties. Especially, the listing frustration makes them feel the "ceiling" in human resource, capital and the system. How to break it?
Key Words: CRMLT、 Network Strategy、Key Account Strategy、Innovation Strategy、"ceiling"
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