烽火通信FTTH标准的价值评估
- 作者:涂蕾、王同律
- 日期:2012/10/30
- 案例长度:页
案例关注的问题
案例简介
中文摘要
随着互联网的持续快速发展，网上新业务层出不穷，特别是近年来开始风靡的网络游戏、会议电视、视频点播等业务，使得人们对网络接入带宽的需求持续增加；据相关数据分析，未来3年用户平均带宽需求将超过10M，传统的接入方式将不能满足带宽的需求。因此，光纤接入方式的潜在市场巨大。武汉烽火集团凭借公司的技术力量制定了光纤接入的FTTH标准。该标准不仅具有现实的收益，而且具有潜在的战略机会价值。本案例对FTTH标准的价值来源进行了分析，并分别采用收益法和期权价值评估方法对该技术标准价值进行了评估分析。
关键词：技术标准，价值评估，期权价值，收益法
ABSTRACT
With the sustained and high-speed development of internet and endless on-line businesses, especially recently started popularity in online games、meeting TV、VOD and other services, the people’s demand for broadband network rise continuously. According to data analysis, client’s average bandwidth requirements will exceed 10M in next 3 years and traditional access methods will not be able to meet the bandwidth requirements. So, fiber optic access industry has a huge potential. Wuhan FengHuo group drafts the FTTH optical standard by its technology. The standard has not only practical benefits, but also potential strategic opportunities. The case makes some analysis for the source of the FTTHstandard value and does assessment analysis using the income evaluation method and option value method.
Keywords: technology standard, value assessment, option value method, income evaluation method
